We specialise in all aspects of waste and recycling data, research and behaviour change. Our aim is to use research and evaluation to help clients gain clear insight into views, behaviours and the effectiveness of services. Whether it is to help them deliver better services, change user behaviour or see what impact their service is having. We offer a full service range of research methods, from desktop to waste data collection in the field, using our experienced in-house waste analyst teams who work throughout the UK.


Our Approach

We approach our work in three principal stages: measurement, evaluation and learning, which gives clients the greatest insight and the best value for money. We follow strict guidelines on quality and ethics and ensure that we provide a high quality service. We do this through our own in-house teams, a waste analysis field team and data entry, analysis and reporting teams. This allows us to keep firm control over the quality of our work and ensure we provide reliable and accurate results to clients.


Our key services are listed below.

Waste Compositional Analysis

We are the UK's leading provider of municipal waste compositional analysis, having delivered hundreds of compositional projects over the last 30 years. We work across the UK for local authorities, waste management companies and other organisations requiring waste analysis services.

Please see our waste analysis video here 



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Behaviour Change and Communication Surveys

Back in 2003, we pioneered the first major household waste behaviour change campaign in the UK: 'Don't let Devon go to Waste'. Since then, householders’ waste and recycling behaviours have become more of a household norm. In order to make a real difference, our key focus is using targeted techniques to generate individual and household behaviour change and understand which key groups to target with certain messages.

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Participation Monitoring

Participation monitoring is a technique for measuring the performance of kerbside collection schemes using standard defined parameters (outlined in the WRAP toolkit). We have an in-house monitoring team, who have successfully carried out a vast amount of projects across the country.

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Receptacle Capacity and Volume Analysis

We can provide enhanced services that work alongside our waste compositional analysis projects. With increasing focus on budgets alongside delivering services, we are now able to provide useful information on receptacle capacity for potential collection scheme changes.

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Chemical and Calorific Analysis

M·E·L Waste Insights can provide chemical analysis for most waste streams, either independently or alongside our waste compositional analysis service. We use a registered laboratory that specialises in preparing and testing municipal waste samples.

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Projection Modelling

We have recently designed modelling software that can provide several diversion rate scenarios based on local authorities own composition data. These projections are increasingly useful for authorities and contractors, as they provide powerful information on which materials to target, to get the best diversion rates with the minimum amount of effort.  

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Bespoke Dataset Analysis

Alongside our primary research and technical services, M·E·L Waste Insights is able to provide a number of other research support services to help clients build their evidence base. These include evaluation support, as well as statistical advice.

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